And now these three remain: Faith, Hope, and Love. But the greatest of these is Love.
1st Corinthians [13:13]
Within Catholic theology, there are three theological virtues; Faith, Hope, and Love. These virtues are considered divine and are gifts freely bestowed upon all of us through the grace of God. I recently discussed these three virtues with a Catholic friend and their impact on our perspective on life. He informed me that for Catholics, these three are holy virtues. Thus, sending me to research how and why these three virtues are considered sacred.
As a Methodist most of my adult life, this might seem odd to my fellow Methodists to study Catholicism. However, It really isn’t; as Methodists, one of our fundamental tenets is to explore God all we can. So with that thought in mind, I wanted to learn more.
It seems that Thomas Aquinas developed this thought, using 1 Corinthians [13:13], where it says, And now these three remain: Faith, Hope, and Love. But the greatest of these is Love. Aquinas explains that these three theological virtues are infused in us by God. Further, we come to know these virtues through our interactions with God. In effect, our choice to activate these virtues puts us in concert with God.
It seems to me that a life without Faith, Hope, and Love would be a dark and dreary existence. A life of depression without any sunrise on the horizon and the absence of Jesus. Yet, I know people who lead this life. They are not entirely devoid of these three qualities; instead, they tend to see darkness and not light. For some, this perspective is a habit. For others, it was caused by an underlying set of events that causes sustained grief. And even sometimes caused by their environment.
While not all causes of leading a dreary life can be remedied without outside help, most can. Simply choosing to redirect our thinking to Jesus and these God-given virtues will fix and help our perspective on life.
For instance, Faith is belief in the unseen. We completely surrender ourselves to following Jesus, even when it’s not explicitly apparent our faith will help. A mindset of not being overly pragmatic about outcomes and changing our perspective from knowing tangibly and precisely what the future holds to being reassured that somehow Jesus is involved.
Hope is simply knowing good will occur because Jesus exists in our lives. The opposite of Hope is despair. A state where nothing seems to go right. Like Faith, Hope is also a matter of perspective. We can choose to follow the course of hopelessness or believe the valley we are in will eventually end. Many times difficult trials are periods of divine preparation. A time of our growing and becoming prepared for our next challenge. The more we meet these challenges, the greater our growth. In turn, we don’t see the valleys of life despondently but as opportunities to rise up through a hopeful perspective.
The Apostle Paul declares the greatest of the three virtues is Love. Love is a choice we make, and all have the capacity to love through the grace of God. When we do things without Love, we miss opportunities to lift up other people. Our acts, while honorable, have less value. Love is an act of giving without the desire for a reward: a conscious act to desire a benefit for the other person. Any action done with love is aligned with Jesus.
Perspective is a matter of our free will. We all can choose to embrace, Faith, Hope, and Love. When we do, we open our hearts to Jesus and activate these three gifts from God. Instead of thorns, we will see roses. Life will become lighter. For some, this is a mighty challenge because of life circumstances. But for most of us, it is simply a matter of redirecting our thoughts to see good and trust Jesus.
Love your neighbor as yourself
In an age where pronouns are hotly debated and discussed, the pronoun WE seldom comes up. Yet in our lives and especially our business lives, WE is most important. Almost everything we do in business and life is related to combining our efforts with someone else, whether a customer, friend, co-worker, subordinate, or supervisor.
Every effort in these exchanges requires a sense of goodwill towards those with whom we work. Goodwill towards the other person we associate with is a vital part of being successful. However, goodwill is also a surrendering of our individual needs to a team effort of accomplishment—surrendering what we want to a combined effort of collaboration of team goals.
While we may accomplish something by ourselves or dictate the actions to someone else, our efforts will always be less without the genuine commitment from and to those with whom we work.
I have a friend with whom I work, named Bill, who consistently demonstrates this attitude. When we work together, he is very concerned about doing his part. For example, recently, we collaborated on editing and preparing my next book. Bill was apprehensive about making sure he knew my deadlines and what his requirements were.
As I laid out our goals, Bill added action steps that would make a better product. Not pushy or insistent, constantly probing to look for a better way. When Bill was sure he had the project understood and the timelines right, he agreed to proceed. I knew he would hit his timeline from working with Bill in the past, and the results would be far better than I expected.
Bill called a few days before the deadline and asked if we were still on track to meet to discuss his work. The day before our meeting, Bill sent me his work to review. When I reviewed the material Bill sent, I was elated. Not only had he achieved what was expected, but many other things were also added that made the project so much better than if I had done the work myself. I remember sitting at my desk, amazed at what Bill had done.
Later, when we met, Bill laid out how he accomplished his task. Telling me, he had found a person who was better than him at consolidating words, which made the book more concise and readable. He relayed how he had spent a few nights checking references and citations to make sure they were accurate. A process typically done when the project was completed. In our conversation, I could actually feel his total commitment to living up to his personal standards.
Bill had complied with all the standards required by the pronoun WE. Working with Bill is always refreshing because he adds value and makes projects far better than what I usually envisioned. Bill’s commitment to WE inspires me to do the same with him. His commitment to WE sets a standard for whom and how I work with other people.
Bill is a very committed Christian, and long ago, he surrendered to Jesus. Knowing all that he accomplished was through the grace of Christ. In turn, this surrendering moved himself from I to WE. And there are few Bible verses more important to Bill than love your neighbor as thyself. In all of Bill’s work and our relationship, he exhibits this trait.
Bill lives this commandment not only as his duty but through his heart. We all know these people in our lives. When something needs to get done, they are always early in showing up. They add value in surprising ways. They surrender their needs for the overall good, and their reward is only with a job well done.
It seems to me, we need more Bill’s in our business and personal lives. In a time of discussion about pronouns and which are best, I think we would all be better at what we do if We were our first thought. Try it out with your next engagement and watch the results become better than what we thought.
Work as if working for the Lord Christ.
Recently I received an email promotion that said I had won a free airline ticket. Immediately I opened the email to see how I had won a free airline ticket. Suspicious, I scoured the fine print and discovered I really hadn’t won a ticket. It was just a request to read more about the company and had a minimal chance of winning the ticket. In return, I would have to fill out a lengthy form, which asked for things like a phone number, my address, and email address. Quickly, I deleted the email and thought to myself, why be so deceptive?
It probably seemed like a good idea to the company, hoping to land new customers. In reality, it likely turned off a lot of potential buyers. Why not just send an email that explained the benefits of doing business with the company. Or better yet, provide excellent customer service to the loyal customers and let word of mouth generate more sales.
Too often, we receive these suspicious emails, which do nothing more than clutter up our email. It makes me wonder, How would Jesus want businesses to create raving fans? I am pretty sure Jesus would want these businesses to take a different approach. He would like them to treat their customers as they wanted to be treated. Jesus would ask them to hire people committed to providing great customer service. These businesses should also produce a product as if they are working for the Lord. And finally, always be truthful. Four simple but essential business practices to attract lifelong customers and, in the process, create raving fans.
The Golden Rule
In Matthew [7:12], Jesus says, whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets. This is wise advice. Before we put any marketing effort to work, we should ask ourselves, Is this the way we want to be treated? If our answer is no, then we shouldn’t. Deceptive methods in marketing will never produce raving fans of our business. Instead, our reputation will be sullied.
Loyal customers who are raving fans will create a firm foundation for any business. Not only that, they will provide repeat business and attract other customers. We should never forget that most purchases from new customers come from the reviews of the existing customers. Yes, Jesus is giving us wise customer service advice with the Golden Rule.
Hire Great People and Pay Them Well
In the Parable of the Talents, Jesus tells the story of a manager who had to leave for a while. The manager gave his three employees tasks to perform while he was gone. Two of the employees did their job and doubled their efforts. When the manager came back and saw the bounty created, he gave them a raise and more responsibility.
I am sure all current business managers would want these two people working in their company. These workers are the type of people who will also treat customers in the same manner by going the extra mile to make sure the customer is satisfied. Over time having workers like this changes culture and helps sales.
Continually seeking great employees and treating them well will always produce excellent results. And managers should be quick to reward, and these rewards will reinforce what is required.
Produce Products As If They Are For the Lord
Having the right attitude and the right employees is very important. Equally important is to produce quality products. Jesus has a simple mindset to accomplish this facet of business, work as if working for the Lord Christ. (Colossians [3:23]-24) What a great perspective! Simply work and produce products you would proud to give to Jesus.
All flaws in production would be attended to immediately. Saving money at the customer’s expense by not addressing product quality is a flawed strategy. Companies that employ this attitude will have people meet to collaborate to make sure everything has been properly thought through.
The company would quickly become a place that desires to create raving fans. A commitment to excellent customer service will replace a penny-wise, dollar foolish mindset. In turn, the company will become far more sustainable than one which cuts corners.
Never Deceive Customers or Employees
In business, there is always the temptation to stretch further than you should in generating sales or a better outcome. Perhaps the pressure of making sure you hit a certain sales number to make the month-end goals. We have all witnessed this in our business careers. And perhaps in the short term, these efforts produce the immediate desired results.
However, lurking in the future is a payback moment that will often be greater than short-term gains. Customers will sometimes complain about the deception. But most will avoid the confrontation and silently begin moving away. It will show up in reviews posted on the internet. Soon, the once-strong sales base will become weak.
Maintaining a strong sense of Christian ethics will help avoid this dilemma. It may sound corny, but if all our actions are connected to the often-used phrase; What would Jesus do, short-term decisions will be replaced with longer-term choices.
Customers are the life-blood of every business. Serving these customers well will ensure a great future for any company. Every company’s goals should start with making their customers raving fans. It doesn’t happen with deceitful marketing efforts. It happens with a company’s commitment to excellence, great employees, truthfulness, and empathy for the customer. We only need to turn to the lessons of Jesus to create an environment that, in turn, makes raving fans.
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