Fruits of Our Efforts

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“And seeing a fig tree by the side of the road, he went to it and found nothing at all on it but leaves. Then he said to it, ‘May no fruit ever come from you again!’ And the fig tree withered at once.”

— Matthew [21:19]

 

DO THE FRUITS OF OUR EFFORTS PRODUCE GREAT CUSTOMER SERVICE?

I was talking with the business manager of a large automobile dealership and asked him, “How many cars a month does your best salesman sell?” He replied, “Thirty a month, month in and month out.” I was stunned. That was almost one and a half each day he worked. Considering the immense amount of paperwork and government forms that had to be filled out for each car, it was even more impressive. The salesman’s name was Steve, and not only did he sell a lot of cars, but he always achieved very high customer service scores. I queried the business manager about how and why Steve was so consistent. His reply was that Steve’s steady business came almost entirely from past customers’ referrals. He had gotten to a point where he only had to provide good customer service and no longer needed to  make cold calls.

“The fruit of his efforts was a steady stream of loyal customers.”

Steve sent out birthday cards to all his customers. He advocated for them when there was a problem. He would take their cars and get gas for them. He knew everyone by first name. In short, he put his customers first. The fruit of his efforts was a steady stream of loyal customers. His fig tree bore fruit because he cared. Customer first and himself second was the only way to accomplish this amazing feat.

How many times have we felt like a salesperson just wanted to sell something to us to make his or her goals? How many times have we felt cheated because of an extra add-on charge? How many times have our interests been put last? We are left feeling used and just there for people to get our cash. Many of us walk away silently and never do business with that person or company again. The salesperson may have won that day, but lost a future customer and many referrals. For a short-term gain there is a long-term loss. 

“Do we really listen to the customer or are we only interested in the sale?”

In today’s verse Jesus condemns the fig tree because it bore no fruit. It provided only leaves. Its purpose was to produce fruit, but it bore none. Many of us are guilty of this as well. We strive for that big sale. It makes our numbers good and our bosses happy. But silently we ignore the customer and in turn choke off our future. Our withered fruits become our reputation. Do we really listen to the customer or are we only interested in the sale? Would we continue buying something from someone like that, knowing we don’t come first? Jesus knew that good business is great customer service. 

Blessings, until next time,
Bruce L. Hartman

 

PARTING THOUGHTS

Do we listen to our customers or do we push our goals?

How many repeat sales do we get?

How do we show value to our customers?

 

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Where Is Our Treasure?

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“For where your treasure is, there your heart will be also.”

– Luke [12:34]

 

WHERE IS OUR TREASURE

Roger is a very successful dentist. Over a thirty-year period, his practice grew to be one of the largest and most respected in his local market, and he has sat on the state board of dentistry. He is a wonderfully protective father and a model husband. Roger’s practice didn’t grow because it was his goal to grow it. It grew because he strived to be the best dentist he was capable of being. As with all things in his life, his focus was on being the best at whatever he was involved in. His intention is always what is right.

“Jesus says that our heart follows our treasure.”

Many times in Roger’s practice he had to take financial losses to advance his professional ability to care for his patients. Each year he went to conferences to learn how to be a better dentist. Each time I went to his office, a new technique or machine was there to better serve my needs. Questions I would raise were always thoughtfully answered in an unhurried manner. I got to witness the professional development of his business over two decades. Many of the other dentists in the area started out strong, but only some, like Roger, grew. Many stayed in place. The trade-off of taking a larger paycheck instead of adding new technology constrained their practice. Over time it diminished their business.

Jesus says that our heart follows our treasure. For a successful business this gets to the root of why they are in business. The simple truth is that a choice must sometimes be made between making more money and being the best at what you do. Many companies, like Yankee Candle, focus on being the best. Yankee Candle has the highest customer likeability of all products sold in America. Like Roger, their focus is on providing the best product. The irony is that being the best costs money at first, but overtime provides long-term financial gains, while the pursuit of money produces a larger amount of money in the short term, a diminished revenue stream over the long term.

“When our treasure is to provide quality service, be responsive and a good follower of Christ, our customers see this in our business.”

Our customers see who we are and where our hearts are, when they are in our businesses. They silently approve or disapprove. When our treasure is to provide quality service, be responsive and a good follower of Christ, our customers see this in our business. When our focus is on money, we distort ourselves. In the short term it may pay off, but our customers see and our community sees. We know when we are following the right treasure, because we are excited about the morning. We enjoy our customers. we want to complete our tasks to the best of our ability. We feel secure.

Eventually, we all have to make this choice of where our real treasure lies.

Blessings, until next time,
Bruce L. Hartman

 

PARTING THOUGHTS

What are examples of good customer service?

Why do we work?

Do we wake up every morning excited to go to work?

 

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A Life-Affirming Elixir

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“Jesus went throughout Galilee, teaching in their synagogues and proclaiming the good news of the kingdom and curing every disease and every sickness among the people.”

– Matthew [4:23]

 

A LIFE-AFFIRMING ELIXIR

We sometimes spend too much time in our inner castles. Many times in my counseling work, I will confront despair. A client will say, “Why don’t they want me?” or “I had a bad week.” When I probe why people feel this way, I often detect that they have spent most of the week by themselves, reflecting or doing self-analysis. It is hard to be alone, and sometimes we are alone even when we are with people. My clients will confess that they didn’t get much done on their “to do” list, which drove them further into themselves, over analyzing and being overly self-critical.

Jesus would sometimes go off to silent places to pray and meditate. Away from everyone. However, he preferred to be among the people. His ministry was dining with other people, walking to distant towns, curing the sick, or helping an individual with insight. It is moments like these moments that remind us most of Jesus. His ministry was an outward expression to others.

“When we walk among people, we receive an elixir.”

When we walk among people, we receive an elixir. An affirmation of ourselves. When we look someone in the eye and ask “How is your day?” we are affirming that person. An inner moment of joy occurs that tells the person he or she is good and worthy. When we ask and then listen, we hear stories about life. We get to know other people. They can share their dreams and worries with us. They are affirmed because we listened. For a moment they have a voice. We gave them a voice. And the sense of our own joy increases also. Our outward interest in other people provides us energy for our own tasks. When we are with others and listen, we receive.

“God wants us among the people, and we are created to interact with one another.”

People like people who like people. I often say this in my sessions. At first it may appear to be self-serving. But if we are sincere about it, we can create a mutual bond. When Jesus walked among humankind, he knew his mission. To heal, and proclaim the good news, but also simply to be with humankind. Our inner castles are good places to rest and pray, but we can only stay for a while. God wants us among the people, and we are created to interact with one another. Through outward expressions we find healing.

Blessings, until next time,
Bruce L. Hartman

 

PARTING THOUGHTS

Are we sincere when we say good morning?

Do we ask or do we state?

What is the value of questions?

 

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