The Cereal Tycoon

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“My Father is still working, and I am also working.”

– John [5:17] (NRSV)/p>

THE CEREAL TYCOON

Henry Parsons Crowell, was the founder of Quaker Oats. He lost a lot in the early part of his life. His father died at thirty-six of Tuberculosis. He himself nearly died from the same disease. He wasn’t able to get a high school diploma, because of his father’s death. His first wife died after two and a half years. The first part of his life was hard. By 1885 he had started to have some success in business and bought a company called Quaker Oats. He made one small change to the company. Instead of selling his cereal in large barrels, he introduced the smaller containers we are familiar with today. Soon Quaker Oats became available in grocery stores throughout the country. During the depression of 1893, it served as a staple for many American families.

“If my life can be lived so as to please Him in every way, I’ll be supremely happy”

Soon after, Henry remarried and began to use his faith life to help others. He introduced God into the business world and others tycoons, such as John Rockefeller. He and his wife would travel the country, contributing to many organizations. In some years he would donate to  one-hundred organizations. He is famously quoted as saying, “If my life can be lived so as to please Him in every way, I’ll be supremely happy”. In the last years of his life, Henry was constantly working for the Lord.

“Every action, twenty-four hours a day, seven days a week, that helps God and humankind is in concert with God.”

Jesus makes a statement about working for God. The back story to the verse is that he has just healed a person on the Sabbath. The religious elite complained mightily and tried to use this activity against Jesus. Jesus’s reply speaks directly to our Christian behavior. He extends our work for God to Sunday. We have our work lives, that we use to pay our bills. From that we should have a Sabbath.  We also have the work of the Lord, which never ceases. Every action, twenty-four hours a day, seven days a week, that helps God and humankind is in concert with God. We need our rest and we should take it, but not be wedded to legalism, but to the spirit of God.

Henry Crowell died in 1948. He left a large trust. The trustees of this trust have a clear directive, “To carry out the Mr. Crowell’s wishes to honor the Lord who he loved and served during his life on this earth.” Over the years the trustees have kept this wish alive. Each year they issue close to one-hundred and fifty grants, totaling millions of dollars. Well past his death he is still working for the Lord. He was dubbed the Cereal tycoon. A life of riches created by one small change to his business. But also a life that worked endlessly for “the Lord he loved.”

Blessings, until next time,
Bruce L. Hartman