“And seeing a fig tree by the side of the road, he went to it and found nothing at all on it but leaves. Then he said to it, ‘May no fruit ever come from you again!’ And the fig tree withered at once.”

— Matthew 21:19

DO THE FRUITS OF OUR EFFORTS PRODUCE GREAT CUSTOMER SERVICE?

I was talking with the business manager of a large automobile dealership and asked him, “How many cars a month does your best salesman sell?” He replied, “Thirty a month, month in and month out.” I was stunned. That was almost one and a half each day he worked. Considering the immense amount of paperwork and government forms that had to be filled out for each car, it was even more impressive. The salesman’s name was Steve, and not only did he sell a lot of cars, but he always achieved very high customer service scores. I queried the business manager about how and why Steve was so consistent. His reply was that Steve’s steady business came almost entirely from past customers’ referrals. He had gotten to a point where he only had to provide good customer service and no longer needed to  make cold calls.

“The fruit of his efforts was a steady stream of loyal customers.”

Steve sent out birthday cards to all his customers. He advocated for them when there was a problem. He would take their cars and get gas for them. He knew everyone by first name. In short, he put his customers first. The fruit of his efforts was a steady stream of loyal customers. His fig tree bore fruit because he cared. Customer first and himself second was the only way to accomplish this amazing feat.

How many times have we felt like a salesperson just wanted to sell something to us to make his or her goals? How many times have we felt cheated because of an extra add-on charge? How many times have our interests been put last? We are left feeling used and just there for people to get our cash. Many of us walk away silently and never do business with that person or company again. The salesperson may have won that day, but lost a future customer and many referrals. For a short-term gain there is a long-term loss.

“Do we really listen to the customer or are we only interested in the sale?”

In today’s verse Jesus condemns the fig tree because it bore no fruit. It provided only leaves. Its purpose was to produce fruit, but it bore none. Many of us are guilty of this as well. We strive for that big sale. It makes our numbers good and our bosses happy. But silently we ignore the customer and in turn choke off our future. Our withered fruits become our reputation. Do we really listen to the customer or are we only interested in the sale? Would we continue buying something from someone like that, knowing we don’t come first? Jesus knew that good business is great customer service.

Blessings, until next time,
Bruce L. Hartman

PARTING THOUGHTS

Do we listen to our customers or do we push our goals?

How many repeat sales do we get?

How do we show value to our customers?

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